The man or woman at the top obviously makes the difference. Success or failure depends on him or her to a great extent.
Integrity without competency is useless. It doesn't add value. Competency without integrity is worst. The company makes money, but the money does not come to you, the minority shareholders. If a company makes good money but gives out very little dividends or no dividends, beware of two things. 1)The company's account may not reflect the true state of the financial standing of the company; it actually could not afford to pay out a good dividend. 2) there is lack of integrity; the interest of the minority shareholders is not considered. I normally avoid this type of company.
Competency with integrity is the best. KPJ is the typical example. From 2009 to date hereof, it has paid 230 units of Al Aqar Reit worth RM230, RM170 gross dividend, bonus issue of 500 units of 50 sen each, and 625 units of free warrants for every 1000 shares of RM1 each that you hold. And now it has proposed a dividend of 10 sen. Good earnings, great pay-out, and great potentials, that's KPJ! No wonder Datin Paduka Siti Sa'diah, the CEO of KPJ, gets the title: the best CEO of 2009.